Tide & Tree takes the safeguarding of your personal data very seriously. All data collected, stored analysed and used is done so with the utmost respect, due diligence and care. But just in case you need further details, this privacy policy should make everything nice and clear for you.

This privacy policy applies only to the actions of Tide & Tree website use with respect to this Website and any subdomains of this Website. It does not extend to any external websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites or other website links.

Our website address for the membership is:

Our overall website address is:

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.




When visitors or subscribers leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Mailing list

Typically your name and email address will be collected, as well as additional information such as how and when you signed up, when you updated your preferences, your language, country and preferred email client and email format. If you subscribe to the membership or make any purchases, your profile will be updated on the mailing list with how much you have spent.

This is to make sure you only get relevant emails that you signed up for, and to deliver the highest quality content to your inbox. You may also be asked for your preferences and opinions from time to time. You can unsubscribe from the mailing list at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing 

Contact forms

A copy of your submitted contact form may be stored on the server including your name, email, subject and message as well as being received by email.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.


While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed as well as for analytic purposes
  • Content you’ve downloaded; we’ll use this to show you in your account section as well as for analytic purposes
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Provide PDF invoices for your accounting purposes
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them


For the purposes of processing recurring subscription payments, we store the customer’s name, billing address, shipping address, email address, phone number and credit card/payment details.

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

When you subscribe as a member you will automatically be enrolled into a membership only mailing list, for sending periodic emails with regards to member benefits. This is required for you to receive your member benefits. Emails will be in relation the membership and consist of updates to the library, membership or website, member spotlights, feedback forms and new learning content. It will also include information of new content on the blog which you may find beneficial and relevant. You can unsubscribe at any time by clicking the link at the bottom of any email or emailing If you previously opted-in to receiving general marketing emails from Tide & Tree, upon unsubscribing or cancelling your membership, you may be automatically re-enrolled into these marketing emails once more. Again, you can unsubscribe at any time by clicking the link at the bottom of any email or emailing If you do unsubscribe from these emails, it does not cancel your subscription, and you’ll still receive periodic account-related emails, but you will not be notified of any new content available.

Should you join via an affiliated link within the required cookie duration, your name and date of payment will be visible to the affiliate member who referred you but no further details will be provided.


For the purposes of ensuring correct payouts for affiliates, information such as name, date of affiliate sale, amount owing and amount paid will be stored. Further information such as the email address associated with Paypal will be retained for ensuring commission payouts can be made.

If you join the membership via an affiliate link, your name and purchase amount may be visible to the affiliate who referred you in their account area, for their tracking and commission reports.

How we PROTECT your data

Data security is of great importance to Tide & Tree and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

All data collected via the website is done so through an encrypted https connection. All data is stored electronically via the companies mentioned above and no data is taken offline or in paper copy.

If password access is required for certain parts of the Website, you are responsible for keeping this password confidential and ensuring it is a secure password. We recommend at least 10 characters with at least one capital letter, one special character and one numerical value.  We are not liable for any loss or damage arising from your failure to protect your username, password or account information. If you share your username or password with others, they may be able to obtain access to your Personal Data at your own risk.

We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.

A full data review is carried out quarterly to ensure this policy remains correct and up to date.

How long we retain your data

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Mailing list and accounts

For signing up to the mailing list or registering an account, we retain data submitted until you remove yourself ask to be removed from those services.

General contact

If you submit a form or email us, we will retain your email for reference purposes only unless asked to be removed by yourself.


We retain your payment information to be able to take recurring information. However the sensitive card information is not visible to any administrator and is encrypted with our third party payment processor, Stripe.

Affiliate Programme

We retain your payout information and affiliated commissions indefinitely for account purposes.


Please see the cookies section for more information.


The data collected is used only by Tide & Tree. However, Tide & Tree does use other organisations that may be required to store or process your data to help cater the content to your specific interests, and protect the data that is stored with us. Some of this data may be stored outside the EU, primarily in the USA.


Members of our team, along with some third party organisations may have access to the information you provide us. For example, third party technical support, administrators and shop managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you. Third party organisations my have access to this information to maintain the website and resolve any technical issues.


To be added to the mailing list, your name and email will be collected and stored with our third party mailing list platform, Mailchimp. They will also store additional information such as how and when you signed up, the date you updated your preferences and your preferred email format. Mailchimp may also use your data to predict your gender and age as well as your country, language and preferred email client. 


If you joined the membership via an affiliate link, your name, purchase date and payment amount may be visible to the affiliate who referred you in their account area, for commission tracking and reporting.


Third party platforms such as Google Analytics, Facebook and Pinterest are used to track website behaviour and marketing analysis/statistics. Information is retained indefinitely to allow for historical analysis and planning.

You can read more about their privacy policies on their websites.

You can read more about the cookies these platforms installs in the cookie policy below,


Payments are processed with Stripe, who are fully compliant with the latest GDPR regulations. By using this extension, you may be storing personal data or sharing data with an external service. Learn more about Stripes privacy policy here. (Opens in new tab)

Affiliate payouts are processed via Paypal who are fully compliant with the latest GDPR regulations. By using this extension, you may be storing personal data or sharing data with an external service. Learn more about Paypals privacy policy here. (Opens in new tab)


Visitor comments and subscriber login information may be checked through an automated spam detection service.


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Should we become aware of a data breach, we will immediately secure the breach and contact any relevant third parties to ensure security is reinforced, followed by a prompt and thorough investigation into what caused the breach, what data has been breached and who has been affected. Following this investigation, all affected parties will be notified confirming what data has been breached and what to do. Finally, steps will be taken to ensure the incident is not repeated.


Tide & Tree may change this privacy policy from time to time or as required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

Last date this policy was reviewed: 17th August 2020

Changes of business ownership

Tide & Tree may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Tide & Tree. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.


Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie.

1: This Website may place and access certain Cookies on your computer. Tide & Tree uses Cookies to improve your experience of using the Website and to improve our range of products and services. Tide & Tree has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

2: All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

3: Before the Website places Cookies on your computer, you will be presented with a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Tide & Tree to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

4: This Website may place the following Cookies:

Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

For instance, if you leave a comment on our site you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Targeting cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Third party cookie
These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.  

5: You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

6: You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

7: It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

How to get in touch

You can request more details at any time by either submitted a contact form submission or emailing


Tide & Tree of 83 Ducie Street, Manchester, United Kingdom (UK), M1 2JQ;