Extend the shelf life and versatility of your stock photos, whether they come from a freebie, a purchase or a membership plan, and get 3, 4, maybe even 5 times the value of the cost of a single stock image!
Just look at how I got 6 additional images out of one stock photo:
The stock photo:
The 6 extra images I got from this one image:
Benefits of using multiple stock photos:
• The images will work much harder for your brand
• It makes the stock images way better value for money
• You can create cohesive looking marketing campaigns and social media feeds
• It gives you more to talk about on a certain topic
• Or it let’s you spread out your conversation on that topic over several posts or emails without using the exact same image
• It’s super easy to do, and the tools required are free!
So let’s look at 5 ways you can get more images out of one stock photo:
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Cropping works best with busy images with plenty going on, as there’ll be different areas of the image which will work well isolated on their own!
Again using one of the two tools above, you can rotate the image and you may be surprised by how different the image feels simply by changing the angle. This comes down to the light now falling in a different way – it can be quite the impact!
Rotating works best with flatlays as there’s no rules of gravity you’ll mess with. Tide & Tree members can filter by interchangeable images, which are designed to be rotated!
3: Zoom in
By zooming in on certain elements you can pick out some really strong isolated scenes that work super well on their own. Just be sure you use a large enough image file so the final result won’t be blurry.
Tide & Tree members get to choose between a large and small image size, so if they fancy playing around with the image and getting multiple photos out of one, they can pick the larger file and know they’ll end up with crisp images!
You can do this in Canva at the touch of a button and it almost magically creates a new image! Flipping the image gives you the edge over the majority of users who keep the image in the original layup.
5: USE A MIXTURE
Use a mix of all four methods! With flatlays, you should be able to rotate, flip, crop and zoom a variety of images, with non-flatlays you should be able to still flip, crop and rotate to create a completely different looking set of images!
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By simply cropping, flipping rotating & zooming in on the image, you can get some really creative and unique stock photos for your marketing & social media and get way more value for your money whilst making those images work much harder for your brand!